Animated and short video designs that captivate and engage with uplifting media creatives tells your visitors that you cared enough to provide them with additional elements to further invigorate their minds and spirit. Incorporating creative short videos, animation and music into you cannabis marketing strategy increases brand equity, trust, SEO ranking, time on page, sharing, comments and likes.

Cannabis Marketing: Why Cannabis Marketing Is Essential to Your Success in Reaching Cannabis Buyers

Cannabis marketing strategies for dispensary digital marketing campaigns require skilled content creators that know the law, as well as how to creatively communicate your brand’s message. To market a dispensary can be very costly, so plan for this when developing your business plan and searching for a cannabis branding agency.

Content marketing is a powerful strategy for visibility and awareness of your marijuana brand.

Cannabis creatives are engaging, like display ads, short videos, memes and animated gifs and should be highly considered in cannabis marketing, just like in most marketing campaigns they effectively provide a higher chance of increasing your potential in reaching active buyers.

Content marketing is an effective way to grow your brand and build stronger relationships with your customers, and is a good way to create awareness for your brand in the cannabis industry.

What are the best Cannabis marketing strategies?

Local search optimization can help expose your cannabis brand to potential customers.

Cannabis marketing that meets the guidelines is essential to the success of your business, the same as it is an essential component for the success of any business, however this industry has its special nuances. There are a variety of strategies you can use to market your cannabis brand, but local search optimization is one of the most effective and helps expose your brand to potential customers in your area when you appear in search results using “near me”. You can use various techniques to improve your local search ranking, including optimizing your website and listing your business on directories and review sites. Content marketing is one of the major ways to increase visibility.

What is cannabis SEO and why is it so important in your cannabis marketing strategies.

In short, cannabis SEO is just like any SEO strategy, but with a unique focus on keywords and phrases that relate to marijuana in compliance with the laws.

What makes cannabis marketing SEO different?

Cannabis SEO is unique from the standpoint that the keywords used are different.

For example, a keyword like “buy weed online” would be considered a low-level keyword in cannabis SEO.

The reason for this is that people who are looking to buy marijuana online have likely already made the decision to purchase cannabis. They’re not in that research phase of their buying process.

Some will believe this means that low-level keywords like that are not as valuable in the cannabis SEO world, however campaigns can still contain these words or phrases in their H1 an H2 tags to support the intent of the post.

Instead, for a minimum keyword phrase you would want to focus on something like “best place to buy weed online”. These types of phrases have a much higher conversion rate and are more likely to lead someone who is deeper in the research phase of their buying process to purchase.

Cannabis related SEO is not like any other form of search engine optimization, there are a few key differences that are important to understand, which involves understanding search, buyer intent, legal guidelines and restrictions regarding content you CAN NOT use.

How effective is joining a cannabis marketing association?

Many organizations are established with seasoned domains and have become trusted, popular websites that are generating category-leading views and engagement. They are ready to deliver highly profitable conversions, engaging users and are attracting brand money. Although they don’t do it all. Many cannabis related businesses across North America are reaping the benefits of private web hosting along with social media engagement, however at their own risk. Cannabis Marketing Associations are recognized as the most renowned in the industry that may offer a solution for a quick and easy way to promote your business.

Associations provide opportunities that allow you to engage with like minded business owners to discuss strategies and challenges in running their operations. As a member you will also be kept in the loop with regard to laws and regulations.

A successful online presence for your business requires many different elements. Often associations are connected to experts at all levels where you can find solutions to fulfill your business branding and communication needs.

What is the most effective dispensary marketing strategy?

The most effective marketing option for a dispensary is to work with a reputable marketing agency that focuses on cannabis that offers a wide range of services for dispensaries, including: Cannabis SEO – Pay Per Click (PPC) Management – Social Media Management – Web Design and Development.

A skilled cannabis marketing team of professionals can help you with a customized marketing plan that is designed to meet your specific needs. The ultimate goal of a campaign is to assist dispensaries in their quest for more traffic to their website that increase sales.

A professional cannabis SEO agency will help dispensaries build a strong presence on the web by crafting their website in such a way that it is easily found and indexed by search engines. It’s important to remember that the internet is a powerful tool and can be used as a means of reaching thousands of potential customers.

High quality Cannabis SEO will allow dispensaries to rank higher on search engines like Google, Bing and Yahoo.

What are some effective dispensary marketing strategies to improve local search ranking?

If your dispensary is in a city or area with a high population, it’s likely that there are other cannabis related businesses nearby. You can improve your local search ranking by making sure you are listed in as many places as you can, within budget so your business can be found by potential customers that are searching for your products. The best way to achieve this is with smart, consistent, and reliable content marketing sharing information of value that people are searching for.

Email marketing offers incentives for customers to join your email list after making an in-store or online purchase or through a call to action on your website.

Email marketing is a powerful tool that can be used to connect with customers and promote your cannabis business for years to come as you develop your relationship. It offers a number of advantages, such as the ability to track results, create custom segments, and send automated messages. Email marketing is one of the most effective ways to expand your brand, when done correctly.

What will the emails be about?

Email marketing is a great way to stay on top of the minds of your customers. It can help you build relationships by providing information that is valuable and interesting to your audience, like the news about regulatory actions that could impact the availability to products and services.

Its best to send emails to customers who have made a purchase. Aim at producing engaging content that delivers value, when the time is right you can send them emails with current specials and promotions or information about new products or services and events that would be of interest to them.

If you have a newsletter, you can send it out once a month or bi-weekly.

A cannabis marketing agency can help you design your email marketing campaigns to ensure that they are successful. They can also help you with developing a newsletter template.

What are blogging strategies for cannabis?

A cannabis marketing agency can help you develop a blogging strategy, as well. Blogging is an essential part of any successful digital marketing campaign. You can use your blog to:

• Inform customers about new products and promotions.
• Offer coupons to customers who visit your blog.
• Get better engagement by adding animated gifs and short videos as they make good scroll stoppers for people when they view your site from their phone.
• Engaging content keeps viewers on your page longer, which helps to increase your page authority.
• Provide valuable information that will help your customers make informed decisions about their cannabis purchases.
• Provide expert advice on how to consume cannabis safely.
• Provide valuable information on how to grow marijuana through all the stages.
• If you do have medicinal related content, this is the place you would post it. Just be cautious to not make claims and use words that can imply results. Just use your words carefully and if you can back up the science with facts where-ever possible, do so!
• Produce pillar posts that are in longer forms and full of value, much like this page. Include text, video, and images. 

A Cannabis marketing agency can help you develop a digital marketing strategy that will enable you to:

• Establish a strong presence on social media.
• Create a website that is user friendly and professional.
• Develop an effective SEO strategy to help your business rank on the first page of major search engines.
• Build your email list, so you can stay in touch with your customers and clients.
• Develop a strong online reputation that will help you generate more leads, sales, and profits.
• Create an effective print marketing campaign to reach new potential customers.
• Create stunning creative ads and videos to engage audiences.

Can your dispensary advertise and do marketing on Facebook?

The answer is yes and no…yes, you can post content and no you cannot advertise or promote your business directly. You can post about cannabis news and events happening in the industry but keep it tasteful. A good rule of thumb is to make sure your post is not offensive, controversial or alludes to medical claims. Keep it fun, light, and informative and you should be good to go.

Your dispensary should start by creating a Facebook page for your business. You can use it to provide information about the latest trends in cannabis, educate, share news about upcoming events, inspire growers and be a happy contributor to this industry that is awakening, nationally.

The guidelines state that you cannot sell products on most social media platforms or talk about medicinal benefits however, people do. Just know that this can get your page shut down and possibly get you banned from the platform altogether if you do this on big tech sites. However the good news is this is not the case on cannabis related sites that offer programmatic advertising. These sites may have more eyes of many interested visitors.

If you just plan on posting in your Facebook, IG or Twitter feeds, you will get nowhere fast and waste valuable time. Starting a Facebook group has been very beneficial to some, however what keeps the group alive and growing is engagement that people find beneficial.

Can your dispensary advertise and market on Twitter?

Again, yes and no, with the right cannabis marketing message you can use Twitter to your advantage. There are many cannabis related companies that use Twitter daily. Just like with all the social media platforms, connect and develop meaningful relationships, be supportive and engaging. Twitter is another place where short videos can be shared that will help increase your reach.

Influencers can become a valuable partner for promoting your cannabis brand, particularly if you are looking to reach a large audience.

Cannabis marketing is still in its early stages, but it is quickly growing. One of the most important things for cannabis brands is to find the right marketing strategies. Influencer marketing can be a valuable tool for reaching a large audience. However, it is important to make sure that you partner with the right influencers who are aligned with your values and who have a loyal following. Just be aware that influencers can levy some heavy fees for promoting brand awareness. Just be aware that if they do consent to giving you a shout out they are at risk as well, and for this reason many have ridiculous fees.

Out-of-home advertising, such as billboards and bus stop ads, is an effective way to market and create buzz around your cannabis brand.

Cannabis marketing being a relatively new field, is quickly becoming essential for the success of any cannabis related brand. There are several different strategies you can use to market your cannabis products, and some of the most effective ones include out-of-home advertising (such as billboards and bus stop ads), word-of-mouth marketing, and digital marketing which is becoming increasing in demand.

What are the restrictions on cannabis dispensary advertising and marketing for different states?

Historically, cannabis related topics have been burning hot in the United States. The medical and recreational legal sectors are expanding quickly. Now, there are almost too many brands fighting for the same limited sphere of influence.

There are not many dedicated cannabis marketing agencies and consultants in the industry. In fact, there are few with a proven track record. The best cannabis marketing agency is passionate about helping their client’s business prosper by using creative, effective, and engaging methods to promote their services. Many marketing agencies will not provide service to cannabis companies for fear their other clients might have an issue with them servicing the industry and drop them as a marketing agency.

How do you use content marketing to increase your visibility to attract cannabis buyers?

In states that have legalized cannabis, the legal age to purchase marijuana is 21 years old. Many of these laws may also present certain restrictions regarding advertising related to marijuana sales and use, like having a pop-up window on your site so that visitors must consent that they are of the proper age before entering the site.

Laws vary by state, but typically it is illegal to advertise marijuana on television, radio or in print media. Many have alluded to the possibility that those that own media outlets tend to invest in big Pharma, so if they let cannabis companies advertise on their platform it will present a conflict of interest to their investors.

You can use digital marketing and social media platforms for sharing your cannabis business, however with many restrictions. So, if you are preparing a media campaign, do yourself the favor and review the regulations posted on your local government site that deal with the legalities, so you will not waste time and money.

Why is it a good idea for my cannabis brand to hire a public relations team?

Public relations are a necessary component to any successful company that wants to scale, cannabis businesses can benefit from this as well. It is important to have a positive image and gain the trust of your target audience. Cannabis has been stigmatized for decades, so it is important to have a public relations firm that understands the cannabis industry and can help you gain credibility.

What is the power behind cannabis PR and event marketing?

Cannabis PR and event marketing is a powerful way to gain exposure for your brand. Events are an excellent place to network with potential customers, vendors, and partners. In addition, events can increase the amount of media coverage for your cannabis business, which will help you gain credibility.

A cannabis marketing agency can also help you develop a comprehensive marketing plan that includes advertising, public relations, and engaging content for social media campaigns.

Public relations campaigns are expensive but almost a necessary component to any successful cannabis marketing strategy. A branding agency is important because they know how critical it is to have a positive image, engaging content, and a consistent message. Your cannabis marketing agency should be able to help you with all aspects of your business, including public relations, event planning, content creation, all while remaining within the guidelines of the local law on how to present your messages and content. This will make it easier to gain support from the community and local government officials, as well.

The best way to build a positive image is by being honest and open about your business. It is important to be transparent with the community, media, and local government officials. This will go a long way in building trust and support for your overall cannabis marketing strategy.

It might be a good idea to engage with a local cause and provide support that is nonpartisan or connected to any group that is underage. Many in the cannabis industry support those that have served in the armed forces that suffer with pain from service-related injuries, or depression or PTSD.

How do you get dispensary ads in front of the right audiences, despite challenging advertising rules?

Developing a successful branding strategy can be a bit difficult with confusing and continuously changing regulations governing online advertising, making it more challenging. However, nothing is impossible when you plug into the right strategies, have perseverance and sprinkle that with a little bit of creativity.

How do dispensaries advertise effectively to attract cannabis buyers?

What are the best practices to use when it comes to social media engagement?

Social media platforms are where most consumers engage with brands and businesses. When publicizing cannabis to new audiences, it is essential that brands embrace social media platforms with caution as they carefully create content and hope for “viral campaigns.”

How can you ensure your success with digital marketing on platforms such as Facebook and Instagram? Most can not ensure success, as in sales, however if you are primarily looking for more visibility, recognition, and are growing your dispensary brand, it can help, however proceed with caution. When you post content that steers clear of selling or medicinal benefits, you should be safe. However, be aware that these tech companies have the freedom to sensor you and shut you down without notice.

Spending money investing in your business is risky period. Adding another layer to that with regards to constantly changing regulations increases risk. Dispensaries and cannabis seed store owners have seen a change in strategies when it comes to advertising. Now, many are taking an approach of trying to get digital clicks that might encourage someone to following them on social media platforms. However, with that comes a lot of anxiety. There is an uptick in results with the use of vertical short videos like reels, shorts, and stories. When created effectively, short videos have allowed for a positive shift towards digital marketing. The issue there is finding talent to develop them.

Another promising option which has led to creating innovative cannabis advertising campaigns is when the dispensary advertises local musicians or athletes in and event that features the benefits of cannabis.

While it can be expensive to pay featured entities as influencers of your brand, co- branded events could be cheaper than influencer fees. If you are covering advertising costs where they can earn from ticket sales, they will benefit as well.

Hopefully, they will not charge you influencer fees and will simply accept your offer to promote them at the event, pay advertising costs, as well as pay to host an event.

However, hosting events and advertising is very costly, so before you venture in this direction do the math to see if you will financially benefit and not go deep in the hole.

What are the most effective cannabis marketing strategies?

One way might be to engage with a cannabis marketing agency that offers strategic consulting and advertising services that can identify gaps in your current dispensary digital marketing strategies, provide ways to beat competitors and develop winning demand gen campaigns to elevate your brand presence online. There is a lot to that goes into marketing for the average cannabis business owner.

In many cases, an independent cannabis retail dispensary can be their own biggest challenge, as they most likely will not have marketing and branding skills enough to increase their success. It requires skills to develop complex cannabis marketing strategies that help differentiate one dispensary from their competitors.

The cannabis marketing agency helps present a unified message around a brand, for dispensaries to use in all their digital marketing efforts. This includes website design, logo creation, cannabis marketing strategies, social media development and implementation.

The marketing agency you select should also provide a variety of safe, compliant cannabis marketing strategies promoting winning campaigns.

What are some effective marketing tactics when it comes to social media such as Instagram?

Images on Instagram are overwhelmingly important since the platform is predominately used for photo sharing and consumers that want an in-store marijuana experience. A cannabis agency provides insight on matters such as what works and what doesn’t work when it comes to using social media; the importance of building media engagement KPI’s, what works when it comes to using hashtags, which strategies are best to use, and how often a dispensary should post.

The agency also provides insight on how to use the platform for marketing, including what posts work best and when they’re most effective in your funnel.

Social media marketing tactics are evolving and changing constantly. The cannabis branding agency can provide examples of the latest in social media marketing strategies that have been proven to work for dispensary digital campaigns.

What are the best tools for dispensary digital marketing?

Many people recognize the increasing growth in dispensaries and the associated challenges. An agency that has your dispensary’s success in mind will work closely with you to discover methods for promoting winning campaigns. Your dispensary will benefit most as you collaborate with an agency that knows how to provide retailers with a wide variety of imagery and style. SEO and other types of media creation work well, however take a lot of time and effort to establish. Video marketing also provides promise.

What is considered cross-promotion and why is it so important in the marijuana industry?

What is cross-promotion?

Essentially, when retailers partner with a cannabis brand for its merchandise, the retailer might feature their already popular brands on a cannabis companies already popular merchandise. This is a one-time revenue opportunity which potentially could result in sales opportunities that both could capitalize on.

Why is cross-promotion so important?

For an example: An underground dispensary cross-promoting itself with other businesses because cannabis is highly sought after for medicinal purposes, however dispensaries find this type of promotion difficult due to unclear regulations regarding medicinal claims, even if they are true for the people that make them.

The dispensary owner approaches the local community of retailers to see if any fellow businesses can support them. The promotional company reaches out to their followers to promote the cannabis company, for a fee. This is happening more and more across America in an effort to break through the suppression, as a promising promotion model.

Dispensaries are spending a lot more money on branding and strategy services. Many advertisers charge high prices for their ad services, because they can.

What are the dos and don’ts of a cannabis marketing campaign?

Among the numerous things dispensaries and cannabis brands need to think about when engaging in digital marketing campaigns is how to best brand themselves, safely and remain within compliance. First, dispensaries and cannabis brands should always be consistent within their marketing. Second, dispensary and cannabis brands should avoid using celebrity endorsements or partnerships with street artists in order to promote their products.

This is because celebrities are often unpredictable and unreliable on top of being ridiculously expensive. You would be better off co-venturing with a local company that has a loyal following of a several thousand people and are consistent with their posting and engage daily. Just make sure their audience is a good match for cannabis before you get involved and have your campaign be an expensive flop.

The growth and development of a successful cannabis business depends on a number of factors, including the quality and variety of products sold by your dispensary. It is important to understand how cannabis advertising works and what regulations there are, which are very different than traditional marketing and vary from state to state. Typically you reduce worry about your advertising efforts being compliant with the law, when you select an agency dedicated to the industry. 

Cannabis brands would do well if they identified with other cannabis bloggers that have potential customers visiting regularly. If your products are complimentary to theirs and your commission structure is right you could strike up a deal. Just get it all in writing and do your due diligence before you get involved. When it comes to money and cannabis, a lot of things can go wrong.

Where can you find effective dispensary advertising?

What are some ways of measuring the effectiveness for cannabis reach?

By tracking device ID or cookie-based data, you can measure how many people have actually seen your ad and what impressions it has created. This provides a higher potential for cannabis businesses to reach the right audience, at the right time, in the right place.

What are the restrictions on the cannabis Industry in regards to dispensary advertising and marketing in different states?

In California, cannabis businesses are allowed to advertise in newspapers and magazines, on billboards and radio. In Colorado, you can’t have any advertisements that would appeal to minors or feature a person or animal.

The best way to reach your target audience is through a combination of online and offline marketing strategies. If you’re using social media to reach your audience, you’ll need to make sure that you’re posting in places where your target market will see it. For example, if you want to appeal to millennials, don’t just post on Facebook, post on Instagram and Snapchat as well, where your target market will be more likely to see it.

The best time to use online marketing is when you’re launching a new product or service. Use online marketing to spread the word about your business and get people excited for what you have to offer.

It’s fairly easy to use, and you can track your results to see what’s working and what isn’t.

There are specific rules and guidelines around cannabis marketing and advertising that varies from state to state. Most social media platforms and big tech companies ban all of it, however that is changing. There are many cannabis big brands that sell advertising space on their websites and will promote your brand and products for a significant fee. Cannabis related magazines are also a great place to consider, although pretty pricy. And always remember one must be very careful not to make health claims, even though we are very well aware of the benefits.

The best way for cannabis businesses to reach their target audience

In Conclusion: Marijuana marketing and advertising is a must, especially when it comes to reaching the cannabis consumer.

We offer services in ad design for social media, ad platforms, SEO and much more!

Types Of Digital Content We offer

As content creators we are often tasked with creating multiple types of digital content. This includes ad copy, text, video, and images — so you’ll have plenty of options to consider when it’s time to communicate your message. This is where most people become challenged, waste hard earned money and valuable time.

Send us a message to discuss your future digital multimedia needs, wants and desires.

Digital content can include: 

Videos

• Shorts
• Reels
• Stories
• Personalized emails
• Sketch- 6 Design Styles
• Advertisements
• Contests/Giveaways
• Q&As

Images

• Photos
• Animated Gifs
• Memes
• Quotes
• Illustrations
• Sized for all platforms

Text- SEO

• Articles
• Blog Posts
• Sales Ad Copy

We love to create engaging content to help you increase your success. Simply email us your questions to see how we can assist you, in the subject line include “help please” buyweedseedshere@gmail.com